The really big news is that I have a new Triathlon coach!
Pete Alfino from
Mile High Multisport! I am very excited! I will also pick up my indoor trainer next Saturday and am ready to get riding on a consistent basis, because someday I will track down and overtake
Myles and
Bigun (well, for a few seconds maybe!!).
Before you go further, please check out
Vincent, a truly inspirational guy! Then check out his 100k challenge
here.Here is my steed, The Black Beast. Pete's cycle guru
Coach Steve is going to look it and me over after the clinic.

Here is my new bumper sticker I designed (artwork not original):

Pete sent me an interesting article and here is part one (for your mental tri preparation):
Toolbox: Marketing Yourself
by Josh Horowitz
We love it at the same time as we despise it. Marketing and advertising has been honed into an incredibly precise science through both trial and error along with psychological studies into what makes us tick. So if it can make us develop an all-consuming desire for a lava lamp or a pet rock,
why not use it to our advantage and adapt marketing ideas to make us better cyclists? (or triathletes)
Psychology of Influence
I recently read an older but interesting book called "The Psychology of Influence" by Robert B. Cialdini, Ph.D. It was written as a guide to circumventing the psychological tactics that so called "compliance professionals" employ. These are the techniques used to sell us extended warranties on a new toaster or undercoating on a new car. As I read, I began to suspect that most readers instead use it as a handbook to increase their own business skills, people skills and even success with romantic prospects.
As I got further into the book, I realized there might be another use. Theoretically we could use these techniques on ourselves to cultivate
compliance in our own malleable mind. In this month's Tool Box I will explore compliance techniques, how they affect the daily life of a cyclist and how we can turn them around to help us set goals and achieve them.
The underlying theory behind Cialdini's hypothesis is that the world has become too complicated for any individual to gain a solid understanding of every circumstance they might encounter. In order to cope, we have developed certain automated responses to these situations that will work to our benefit most, but not all, of the time.
For instance, you are shopping for a coach. (Since I'm a coach, this is an area I know something about...) Knowing nothing about your choices, you assume that the most expensive one is also the best. It's an easy shortcut for deciphering what we don't fully understand, nor have the time or
energy, to thoroughly research. Most times this strategy will lead to a correct conclusion; however there are exceptions to the rule and people who will take advantage of these automated inclinations. (Note to self: raise my coaching rates).
1. Consistency Principle
The Case Study:
The Chinese benefited from unprecedented success in brain washing their P.O.W's during the Korean War. The prisoner would first be asked to perform a seemingly innocent task such as copying onto paper a written pro-communism declaration. Then they would hold a contest where prisoners would compete to write the best essay on why communism is better than democracy. A small prize such as a couple of cigarettes would be given to the winner. The prisoners reasoned that since they didn't actually believe what they were writing, the essay couldn't possibly do harm. The final step was to have the prisoner read their essay out loud to their fellow prisoners.
The Science:
Psychologists studied this case and found that humans are powerfully inclined to be consistent with things they had previously thought or said, even when they know they were wrong. We have been conditioned to think poorly of people (including ourselves) when they go back on their word
or are hypocritical. They found that this pre-programmed consistency bug is more powerful when written down, and even more powerful when stated in a public forum. This consistency doesn't just exist in what we say, but also in our actions. As a cyclist, you might start out as a slow climber
and, subsequently, come to identify yourself as a slow climber. Subconsciously you will do everything you can to make sure that your performance stays consistent with that image. Hence, to reshape your self-perception of your climbing talents, positive affirmations are key.
Apply it to Cycling:
Most cyclists, at one time or another, have been told that writing down their goals at the beginning of the season will massively increase their chances of success. Writing goals is a great step, but here's another recommendation to help you take your goal-setting to the next level:
write your goals in an e-mail and send it to every single person you know. The urge to remain consistent in the minds of your friends and peers far outweighs the need to stay consistent in our own minds or even the urge to turn off the alarm clock and sleep another hour.
(Note to Self: Hold essay contest. Subject - Liquid Fitness is the greatest coaching service ever. Post winner's essay on Pez.)
I did this last year, I committed via e-mail my interntion of doing my first triathlon and sent it to may wife, friends, and co-workers!
Tommorrow is the clinic and more swimming and stationary bike. Enjoy the weather and train hard!